Interesting article in yesterday's New York Times business section on 60's music. Specifically, the article focuses on how advertisers such as Bank of America, Geico and General Mills are all using music from this decade to not only connect with the baby boomers, but also with younger consumers as well.
This article is a great follow-up to my post from a few days back entitled "What's New Is Old." In there, I speak to the fact that many of today's emerging rock artists are reaching back to their classic rock roots when recording music. Josh Rabinowitz, SVP Music at Grey Advertising, says this about 60's Music:
"The songs appeal to a younger demographic as much as they do to boomers, he said, because they are reminiscent of the “indie-inflected” songs heard on TV series like “Grey’s Anatomy” and in films like “Garden State.”
The article is linked here:
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